Buying a digital Zoom Camera
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I use the term Zoom Camera simply because this article is based on personal experience when buying a Canon SX110 IS, which is a compact digital camera with a 10x zoom lens. There are a number of compact digital zoom cameras with 10x up to 20x optical zoom lenses which fall into this category. However, I'm sure my experience can be applied accross the full range of digital cameras from the bottom end 'point and shoot' to the top end professional digital SLR's.
Having decided which camera I wanted, my next task was to obtain the best possible deal and thus the purpose of this article, because what looks like a good deal is often not the best deal.
The best place to start is online which shows up quite a wide range of prices. All the major high street retailers have a website and in most cases they offer a better deal if you buy online than you can get by visiting their shop. There are a number of price comparison sites which make this task a lot easier. However, you need to look beyond the price displayed or ticket price.
